Welcome to Asda’s Privacy Centre
Our Promise
Asda is all about you – our customers and colleagues, our suppliers and our business partners. We value our relationship with you and the trust you place in us.
Respect for the individual is at the heart of all we do, so we take our responsibilities regarding your privacy and personal data very seriously.
Privacy Notice Explained
This privacy notice tells you about how we collect and process your personal data, and why we are allowed to do this. If you want to know more about your privacy rights and how to make a request, simply head to the Rights request page.
You may want to know more about certain types of processing, so in some sections below you’ll find links to extra detail about more complex activities.
Privacy Notice Updates
We regularly review and update our notices. You can see the date our notices were last updated at the bottom of each page.
Supplementary Notice Information
The following notices provide some additional details in relation to specific Asda activity that use personal data. For the fullest picture, we recommend that this information is read in parallel with our privacy notice.
Not a customer?
Simply click on the links below to take you to the right information about how Asda uses your personal data.
Last updated: 07/07/2022